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Several coffee brands are developing their own advertising campaigns to directly target Chinese consumers. Cafe Floresta, a company established in in the southern Brazilian city of Santos, Latin America's leading port and headquarters of the old Coffee Exchange, said that it is looking for Chinese business partners. Jose Francisco Pereira, general director of the year-old Monte Alegre Coffees, said participating in the expo "aims to expand the brand's market in Asia", where it already sells in Japan and South Korea.

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While his company doesn't expect great demand from Chinese supermarkets, it sees opportunities in selling to restaurants and coffee shops. Brazil coffee seeks splash at Shanghai import expo Xinhua Updated: A worker sieves out stray leaves from coffee beans at a plantation in southern Brazil. The campaign aims to change that. Party on: Anime, manga and gaming in Shanghai. Future on track for female air traffic control trainee. Guangzhou Night brings Cantonese flavor to Summer Davos. A healing forum: Summer Davos guests try Chinese medicine. Highlights of sub-forums during Summer Davos.

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Just beside it, waiting for the beans, an iron coffee grinder and a teapot with a cloth strainer. That was the best and the only coffee I knew for several years. Many times, the beans roasted on the wood stove were from our backyard. I had seen the beautiful white flowers first turn first a juicy, and then, after harvesting, into dark cherries, meticulously dried under the sun. Since coffee plants first arrived in Brazil, brought from French Guiana as early as , the country has gone through several phases in its history.

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And until today Brazilian beans are almost indispensable in the composition of coffee blends for roasters around the world, from small ones to the largest operations. Brazil has close to , coffee farmers predominantly micro and small rural owners , with an estimated area of 2. While typically grown in the eastern and south-eastern regions of the country, a fairly new economic activity, the actual roasting of the coffee, is quickly spreading all over Brazil.

What to eat in São Paulo: Coffee Lab - Quality Brazilian Coffee

The harvest season in Brazil is variable. Latitude, altitude, and seasonal climatic conditions will influence when the harvest begins. In warmer regions, bean maturation takes place during March and April with harvest taking place between April and September. Colder areas in Brazil will see beans reaching maturity in July and August and in these climates harvests can even extend into November or December. Coming from Brazil, coffee has always been an important part of my day. Brazil is in the meantime the second largest coffee consumer market behind the United States.

Black coffee is the main choice for nine out of ten Brazilians when it comes to entertaining at home or as part of the afternoon snack.

My favourite hidden local coffee downtown

To keep up with the internal demand, more and more coffee beans are roasted every year with over 20 million 60kg bags harvested last year, according to the Gain Report. And while many people still prefer to roast their coffee at home, often on wood stoves, the commercial coffee roasting industry continues to increase in Brazil. The country has also been manufacturing both coffee roasting as well as green bean harvesting and processing equipment for over a century, which has led to a solid international presence, as Brazilian equipment is now sold in more than 60 countries worldwide.

In Brazil, small roasteries typically use pound equipment, while retailers, preoccupied with the freshness of the coffee, use smaller roasters mounted on the countertops within their stores. Until the mids, the Brazilian roasting market was more or less closed. In the Minas Gerais region, the sector is even more pulverized, with approximately formal companies spread out across municipalities and micro-regions.

Together they market a total of 1, coffee brands. In , specialty coffees represented