I live in a small uk town, not really a high profile place for such a visit, but he came and I was there. I also have recall of dreams?? However, the dream issue is interesting. And, like you, I wonder if this is a marker of some kind. I was right, I had seen it before, but how could I have seen it before when it was just released. Timeline shifts happening alot if people are noticing it.
Thanks for the comment. I really appreciate people mentioning other moments that fit this pattern. Your experience with the movie and your husband is excellent. The Berenstein Bears thing really stuck out to me I know it was stein because my mom use to grill me for not spelling it right. Also we would have pronounced it stain not sine like. I am only 22 now but I distinctly remember learning in school that Mandela had passed away in prison in the 80s. How could that be possible?
Hmmm very intriguing. What I remember though was that to me this song was not new and so I felt like I was experiencing some sort of deja vu! However, when I saw this movie on TV years later this scene was not shown. But, how could I or why would I?! Later in the early s I discovered via the internet that others remembered this scene too in spite of it not being shown on TV or included in the VHS version of the movie.
I finally was able to watch this scene again for the first time in about 20 years a few years ago now after my sister bought it on DVD for her daughters to watch. The aforementioned scene was included in the deleted scenes section! That thing about the movie happened to my when I was 3 or 4. My uncle just bought pink Floyd the wall and ask me and my mom to watch it with him I saw the first few minutes and wanted to play or something.
Quite a few things like this tend to happen.. But when I point out little things.. I didnt give it much thought until I read your post….. Hi, I thought I was alone in this until just a few minutes ago while watching a video on youtube. I just heard about the Mandela Effect the funny thing is that I remember a lot of things that are way off but I just kept thinking something was off about me. I now feel a little strange about finding this out but in a way kind of makes me feel better but still in a bit of disbelieve. Thanks for commenting.
That said, I understand your crush. He has the best eyes, and such a great sense of humor! And, as Lani above says, the Gellar-Prince child. I thought that happened years ago, too. The Billy Graham memory seems to really rattle people. Really, I sometimes feel guilty for even mentioning the Billy Graham memory. People can get really upset. The Gellar-Prince child sounds like a really good one to study. I remember his death, but not his coming back …. I thought Freddie Prince Jr. Died a couple of years ago.
I was surprised to hear it on the news because I remember thinking there would be no Scooby 3. I have Aspergers, and well, my shifts are like a car with a bad transmission- jarring and disorienting. I have experienced this many times. I lived across the street from a mother daughter for 2 years, but recently was told she had no daughter and never had. If that engagement was not present, then only the current reality will be remembered.
So, it makes me wonder how many other reality shifts some of us might find, if we started looking. As soon as I read what you said about previously remembering Gaddafis death I started gagging. This is really strange, I am not an emotional person but I am sitting here and my eyes are welling up.
What is this? I remember this. Footage of a runway and a white plane. Some very personal. But these days it is. Roommates of mine report me screaming in my nightmares, laughing maniacally or whimpering. And I repeat: this has never happened to me before.
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It does feel as if something wrong is happening to my sense of perception though… Perhaps as another thought: have you heard of the Earth 1 and Earth 2 scenario following the 21 December mass ascension plot? Basically gaia the earth entered a cross-dimensional portal meant to separate the minds ready for 5-dimensional existence and those who want to be stuck in 3D Earth 2.
It seems like this fracture is still happening en masse now. The evidence is quirky, but my conclusions might be different. To me, aliens at the Vatican seem a pretty distant reach no puns intended , but I try to remain objective about all theories. After all, this is kind of a jigsaw puzzle with lots of scrambled pieces, and plenty still missing. In all of my paranormal research, I try to rule out normal-ish influences, first. And, unless sleep is one of your areas of expertise, a specialist might be the best resource for insights.
Your sleep experiences could support theories presented by Dr. The idea of a societal fracture is intriguing. No pun intended. One thing among many that I enjoy about this site are the conversations among bright people who are willing to offer unusual, far-from-the-mainstream theories. We need more of those. Now, into my point with your comment… The past couple of years my family says I have been laughing like a maniac in my sleep or making ungodly noises. The first time my grandmother heard it, she came in to tell me to be quiet and she found me dead asleep and then said I started laughing uncontrollably… Loud enough for them to hear me two rooms over..
I am also well adjusted and mentally stable as far as I know. Your article was interesting. However, I thought Mandela was still alive. I once belonged to an organization that investigated the shenanigans of government and others. After all, who really knew if Hitler was killed in his bunker. Too many times. Personal life memories could be what you would like them to be. Thanks for your comments! I also belonged to an organization that researched how certain groups spin the news.
So, this is very interesting, as Artie Johnson used to say on Laugh-In. My husband and I are huge fans of campy TV shows from the 60s and 70s. Anyway, they say that history is written by the victors, and I agree. A W1Z4RD 22, do you have a credible link for that disclosure? I often find myself having conversations with people who do not or differently remember events from the past.
Watching a cartoon as a kid on either Electric Company, Sesame street, School House Rock or Pink Panther that showed what looked like ants walking over an ant hill but as they panned back it was a lil cartoon guy sunbathing on a beach and the ants were walking over a bulge in his pants and a joke about ants in the pants. Thanks for that list! As of April , anyway. I also recall no one mentioning him in the context of his Academy Award-winning performance in the movie, Marty.
Your Wolverine reference threw me, because I thought it was just three claw marks, too. Thanks again for this list. What was odd is that I remember seeing a scene in which when they are in an old gas station removing the bullets from the T, and John Conner asks if he can learn, the terminator tells him that his CPU read-only memory can be reset to learn new things, so there is a scene in which they do this. In the other versions of this movie I have seen since, this does not occur, and in my research of it, it appears this was a deleted scene which did not make it to the final version!
Besides, this was in a theater viewing. I spoke to many people about this scene they never saw, years before it was later shown as part of a DVD deleted scenes! The version I saw can be seen here. On a side note, I think you should do Coast to Coast Am with this. Very interesting subject and not something I remember anyone ever covering in this manner. That opens the door to several explanations.
So, in that realm, you saw a different version of the movie than people in this current reality saw. I really appreciate that you took the time to share this. Fiona, totally fascinating. My example: Many years ago, I was discussing with 2 friends, a couple, while at dinner at their house, his new cell phone number. It is still in my cell phone that way because I never changed it.
A couple years ago, I brought that up in a conversation with them, and they looked at me like I was crazy. I love it that you have physical evidence like that, in your phone. That adds even more weight to this concept. Cool stuff, really. I discuss this phenomena in my book, Reality Shifts, and on my RealityShifters website featuring hundreds of these kinds of experiences from people around the world. Cynthia, good for you! I remember Nelson Mandela dying in prison. The problem is that I either just knew he did like it was common knowledge , or it happened at a different time for me.
I think it must have been that it was at a different time, because I remember events after he died… like a really big Oprah episode, concerts in his memory, celebrities ALL wearing his prison numbers, etc. My experience was that on a regular day, my mom and I were doing separate things with the TV on in the background. I think I was on my laptop and my mom may have also been on hers or reading a book. Nelson Mandela was mentioned as doing something, which caught both of our ears, I guess, because we both looked up and Nelson Mandela was there… walking around, present day.
My mom and I both looked at each other, wide eyed and pale. I remember him dying…. We BOTH remembered the Oprah show, we BOTH remembered a specific concert that was live and shown on multiple channels… we both remembered that he died years ago in prison.
There must be something more logical at work… like he did die, and the forces at work just expected us to not say anything? I have no idea what the explanation is, but I know he died. You could give me a polygraph and I would pass. They remember the weather, how they reacted, what they did for the rest of the day, and related events that followed it. What makes this interesting is when multiple people share the same exact memories.
I do remember the big deal about his widow and literary rights, etc. I remember the televised march in South Africa, with people dressed in black and either trying to look brave or sobbing uncontrollably. I remember the banner that was carried at the front of the march, with black, hand-painted lettering on a white background. I remember the widow collapsing, and how very young and a little frightened she looked. I remember days of mourning, worldwide.
I think that covered three days. It could be a huge conspiracy to cover-up a real event. However, the quantum explanation works best for me. She had to pick the winning key out of a big bowl of keys, and all the keys looked alike. She prayed that the correct key would sort of light up for her, and it did… and she and her husband drove their new car home that afternoon. All I know is that many of them have a kind of glow… this is difficult to articulate. What impresses me is how very normal most people are who remember Nelson Mandela dying.
Or Billy Graham dying. They like me know how crazy it sounds to talk about this. It could be a conspiracy. It could be something quantum. Polygraph tests are not accurate. They are used to track whether or not your heart beat is rising or if you are sweating which, according to the machine, are signs that you are lying. But you could be telling the truth and still be nervous and sweaty with an increased heart rate. Well, mine anyway. In my high school teacher took our class on a field trip to an experimental farm and showed us a cloned sheep called Dolly.
In I heard on the radio that the first cloned sheep called Dolly had happened. Now it seems that in this timeline it did not happen until Not only did the clone Dolly take place in , soon afterward a book about a millionaire money was worth more then cloning HIMSELF came out to either capitalize on it or admit to the world that cloning was happening — and it referenced Dolly repeatedly. I also remember Nelson Mandela dying in prison and was quite amazed when he was elected president of South Africa. Last night I watched the movie, Invictus, and kept wondering where or when was I?
I clearly remember the announcement of his death and was amazed that more people around me were not moved by the sadness of it. There are a few things that do not match my memories of this universe. Such as Honduras. I remember it as an island in the Caribbean, not a country in Central America. Once, when on the way to church as my husband drove south on the 5 freeway near Los Angeles, I saw what appeared a large crack across the width of the entire freeway — I braced myself for the shock and — nothing. There was no bump or any sensation of the tiniest crack.
I had seen it, at least a foot wide. My husband saw nothing, yet just as I began to think I had imagined it I noticed a golf course on the same hill that we had driven past for 10 years. It had not been there before. I follow pop culture very carefully; Hollywood fascinates me. Nelson Mandela-I remember somebody talking about how his spirit was soaring free from his jail cell. My experience doesnt involve a memory as much as a strange coincidence.
For years I firmly believed there to be 52 states in America. Quite a shock when I found out there was only 50,. Every one said It is interesting, I will ask my parents if they recall something else mentioned here! I also remember being asked how many states and was absolutely sure that the answer was When I was told there was only 50 I found it hard to believe. I am also Irish and brushed it off as getting mixed up with All the above comments come from persons outside the US, but i was born and raised there and I remember getting the answer wrong on tests in school and to this day sometimes get it mixed up because at some point i was sure there were 52 and then at another point just decided to go along with everyone else that its I was in my cousin Anthonys house and we were like, wow thats gonna be so awesome, and i remember getting that raw emotional rush of anticipation and excitement of looking forward to a great thing in the future..
And then like the in the show it was announced that North and South dekota had made up and joined so there were 51 states and just like……… This is so a thing that happened. And I remember my dad always asking me how many states there were because I always, always got it wrong and he thought I it was so funny and that I was so stupid. But I have no idea what the other states would be.
Here the transcript. I have no idea whether you watch Star Trek or not though,. I have a very vivid memory though. I remember seeing a video of it. I remember learning this in 7th grade history. I remembered that too. My partner and myself were talking about Tiananmen Square and tank boy. I mentioned how horrible it was that he was killed, my partner had no memory of that and thought I was crazy.
He had to go on YouTube to show me that he lived. As i watched i had no recollection of that event of him living. Same here I remember seeing blood on the street after the tank rolled over him and how the backlash nearly caused communism to fall apart in china and then they switched to the capitalistic command economy. This is so weird. Alabama 2. Alaska … Wyoming Puerto Rico Washington, DC the capital. But I agree as a kid I always thought it was 52 states. I had no concept of territories. I too remember Mandela dying in Prison, right before he was to be released.
It was on CNN Headline news around lunchtime. I live in South Africa, was born in so I would have been a kid. Also remember something about Gadaffi dying. Billy Graham for a surety. Excuse the speeling there lol. Go look at some of the documentaries on youtube, in regards to the illuminati, and freemasonary movements or sects.
World domination. Thus the new world order. Watch out for your cell phones. Science fiction? No, science reality. Just wack. My research is generally based in science, so the quantum concepts of parallel realities work for me. Parallel realities, teleportation, and gravity-defying incidents could be what his stories describe. Or, they could be actual miracles. Generally, I try to avoid bringing theology into this. However, mind control is also a viable explanation for the Mandela Effect. So, the MIB concept is viable. I still think these incidents are real, but in other realities.
Fiona, do you have a link where I could find the full Gospel of John? I also remember reading the newspaper and all the whoopola about Nelson Mandela dying on tv. I remember the banners at his funeral. I am an adult and take such history seriously. When he was released from prison I was flabbergasted. The Freddy Prince baby with Sarah also was in the news. I was so happy for him, since I loved his dad.
What the heck, being a strong christian I will leave this to Jesus! I remember Nelson Mandella dying while in prison, and I also remember that his wife became president there sometime afterwards.
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Later on I heard a radio show with someone talking about this subject, that others too remember his death. I was only a kid — I was born in — but I remember seeing something about his death on TV once when I was waiting for Saturday morning cartoons to come on. I had no idea who he was, but for some reason it made an impression on me. What I specifically remember is that A he was in prison at some point, and B that he passed away.
I thought he died! I was surprised when I found out he was alive. I also remember 52 states but people tell me im wrong. I also remember it being sex in the city , and interview with a vampire. Your comment fascinated me, because I saw Queen of the Damned when it had more in it. In fact, a friend and I sat through it twice, because the use of color in the movie was so clever: With each transition in the plot, it was like more colors were added to the palette. For example, I think the first club scene was where bottle green hue was added, and it remained in the movie for most of the scenes that followed.
Then, we went out for coffee and talked about it, at length. As an artist, colors inspire me, and the use of color in this movie fascinated me. I can remember how impressed I was with the use of the color red to highlight intense scenes in the original movie, Dr. People with these memories… we have very specific, complete, and detailed memories. They live normal lives.
They can chat with a family member and talk about an event they shared in the past, and all the memories match. I know that this is an old article, but I have something to add that may be related. I remember for many years, from childhood until just recently, that New Zealand was below and to the East of Australia, instead of Northeast as it is now. I was shocked to recently see that it was in a new position. In school, I excelled in Geography, and I used to study atlases as a hobby.
I know in my heart that it used to be below Australia. Since finding out the location as it is now, I have found some others who remember New Zealand being located Southeast of Australia. I hope that you find this useful! It is very strange. Wow… thanks for posting that! I always thought [some country] was in a different place! However, speaking in quantum terms string theory, m theory, etc. That never crossed my mind. Just double checked on google maps and its where I always remembered it.
Was your post entered in a different reality from mine, or can you please double check and correct yourself? For others, maybe it has. For now, we respect the intelligence of those whose memories are from those other realities. Around , I can recall looking at a map to find the homeland of a Maori friend. Not long-term, anyway. Mistakes and faulty memories are usually simple to accept. Or, we took our data from someone else without verifying their information. If we knew how to double-check those alternate facts or maps in that time stream, we would.
Hi Fiona and thanks for adding this additional insight. I had no idea you also remembered New Zealand somewhere else and totally respect that someone else may have experienced this on another timeline. I find all this fascinating especially considering that I definitely recall Jack Palance dieing far sooner than he actually did and found others who experienced that on other blogs see my posting on this below. I also want to point out that the original poster on this New Zealand topic, above, actually said this:. This is interesting since it is the inverse and mine and apparently yours current reality.
It is possible that people are posting here from another timeline. In my opinion, the reports here barely scratch the surface. Did I misremember that… or what…? In other words, the things we see on SyFy etc. And, for most of us, our initial reaction is to try to frame it into a memory lapse or a misunderstanding, rather than accept that our memories are accurate but from another timeline. When I have just a little more time for this, I want to survey to see how many people remember multiple events from alternate time streams, or if most people have just one of these jarring memories.
I have a clear and distinct memory of NZ being north east of australia not south east. I can remember a map of the world in a classroom from a few years ago. Uhm, I agree with Scott about his given question. So for easier conversation, Scott ask CJ Pronti if he really mean what he write down or just mistype the comment somehow. In I was selected to be a foreign exchange student. My second choice was New Zealand so I did a lot of research on the country at the library. Present in the cabin was my mother, and one of my cousins. I know there was at least one mistake like that about Cary Grant, and I remember when people thought John Lennon had died, before he was actually shot.
Do you have a description by chance? I swear I remember looking it up and remembering it being aired but not being able to find a description anywhere, much like the person mentioned above. Some years later, he was and is still very much alive. One more thing, when John Lennon was shot, I remember it being on Dec. Watching TV all day the next day, I saw that death date on the bottom of the screen, it was burned into my memory. Now, and for the past few years from my perspective, he died on Dec.
Thanks for describing the things you remember. Both the fan and his wife did their best to take this in stride, but I could see that they were baffled. As I left them, they were still trying to figure out what it was that they actually saw, because neither of them had another explanation for something they remembered so clearly. His wife Seven of 9 was killed and when he returned to Earth it is implied he killed himself.
Janeway goes back in time and changes it so Seven and he live. Wow, that is ironic! In fact, the couple having the conversation were the kinds of people who remember every episode, every character, and probably know the writers of their favorite episodes. They were very normal people, just enthusiastic ST:V enthusiasts. This particular couple… they were nearly the polar opposite of that. If they had never known each other, then yes.
That would also explain how witnesses very often contradict each other on basic things. Seem to me like the process of memorization by the brain is a very imperfect one. That has to be evaluated on a case-by-case or memory-by-memory basis. I do believe constructed memories are possible.
However, some of those explanations — especially stacked — can be very damaging to their self-confidence. The context is different, so one adjusts to it. The Chekov death could be a mistaken memory from the movie where he fell on the US Navy warship? And yes two people, especially close people, could have the same mistaken memory.
One thing should probably be part of both your timeline and mine: The discussion was about Chakotay, not Chekov. On my timeline, those characters are from completely different Star Trek eras. I wonder if it was inspired by this train of thought, or if it is what originated it. Sez, how funny! So, someone might have glommed onto it there.
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As the comments suggest, a whole lot of people have these alternate memories. Depending whether this is the picture you remember, this is either an explanation of your memory or a possible indication that the person who drew it might share that memory with you. Amanda, thank you! I do own a copy of that book, and — in my case — it might explain my memory. It depends on how closely it resembles the Holbein-style works, and the details colors of his clothing, which hand holds the turkey leg, etc.
In most cases, there are no reasonable explanations. I bought my copies in England. I guess this counts as potential evidence, then, rather than an explanation! Thanks for making this site! My dad was surprised when I told him last night — he thought there were Thanks so much for linking to the Horrible Histories book. That saves me the effort of finding my copy. Looking at it.. Mine is a Holbein-style painting, full face, looking straight at the artist, holding the turkey leg.
The number of states fascinates me. I can almost date how old someone is, by how many states they first say when asked the number. Someone born in the s or s will say 50 or Someone born later will usually say 52, if not While my memories are firm about 50 states and only 50 , the volume of people who say 51 or 52 — and how well their answers relate to their ages — is interesting. Although length of time is not necessarily a factor either, as the episode I was thinking of was from the old first version with Captain Kirk et al.
I watched those so many times as a kid, so if anything was out of place, it would stick out. If this is true, that we jump realities, then there will be no proof in the sense there will be newspaper articles of Nelson Mandela dying that can be dug up somewhere, all the artifacts from the old reality do not exist here..
I honestly thought they had changed the name for some reason, like sounded more futuristic or something, but no.. Always been 3K. I distinctly remember the villain being played very well I night add by John Malcovich! I remember hundreds of frames of his face, the end scene head reveal is burnt into my memory.
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Nelson Mandela Died in Prison?
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This story, dazzling in its simplicity and wisdom, is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an Alchemist, all of whom point Santiago in the direction of his quest…. The Titan. The Titan is a novel written by Theodore Dreiser in Cowperwood moves to Chicago with his new wife Aileen. He decides to take over the street-railway system. Gardner shows that firms earn higher margins, inspire greater client loyalty, attract and retain the best talent, and gain a competitive edge when specialists collaborate across functional boundaries.
Gardner, a former McKinsey consultant and Harvard Business School professor now lecturing at Harvard Law School, has spent over a decade conducting in-depth studies of numerous global professional service firms. On Becoming a Leader. Warren Bennis was a pioneer in leadership studies, a scholar who advised presidents and business executives alike on how to become successful leaders. Negotiating for Success: Essential Strategies and Skills.
This book is designed to help you achieve success in your personal negotiations and in your business transactions. This book, in contrast to others, covers the entire negotiation process in chronological order beginning with your decision to negotiate and continuing through the evaluation of your performance as a negotiator. This main part of the book is split into three sections. The first looks inside the company, from leadership to picking winners to making change happen.
The second section looks outside, at the competition, with chapters on strategy, mergers, and Six Sigma, to name just three. The next section of the book is about managing your career—from finding the right job to achieving work-life balance. Emotional Intelligence 2. Zen and the Art of Happiness. Cutting-edge science and spirituality tell us that what we believe, think, and feel actually determine the makeup of our body at the cellular level.
Principles: Life and Work. SPIN Selling. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
It is infused with the insight and the thought leadership of the Shingo Model and the scientific thinking of Lean Six Sigma. The History of Tunneling in the United States. This smartly told, beautifully illustrated book, by the construction experts who know the underground world better than anyone, gives tunnels their long-deserved due. This is a story that can only be told by these industry experts who have studied that two-century journey, learned from it, and created the tools and technology needed to improve it.
Beneath a Scarlet Sky. Beneath a Marble Sky brims with action and intrigue befitting an epic era when, alongside continuous war, architecture and its attendant arts reached a pinnacle of perfection. In a splendid debut, John Shors has crafted an immensely readable and well-researched historical novel of surprisingly contemporary relevance. From Stephen R. Tens of millions of people in business, government, schools, and families, and, most importantly, as individuals, have dramatically improved their lives and organizations by applying the principles of Stephen R.
Million Dollar Consulting. Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. Kids' link from Hershey's homepage that welcomes viewers to the "sweetest place on the web. Many games and activities all featuring elves and the company's food products.
Kids can meet the individual elves and also send an electronic "elfin greeting card" to friends. Throughout the website, there is e-billboard with ads for Keebler cookies and snacks. Homepage includes a link to Save Our Apple Jacks , an interactive page aimed at kids to tell them that the taste of Apple Jacks will not be changed: "Great news, NO apple taste" is the slogan. There is also an interactive Frosted Flakes Hockey Game that kids can play with Tony the Tiger, replete with the sound of a cheering crowd.
Children can look at child-geared food logos in a number of fun activities. Many games, the pieces of which involve one of the sponsored products. E-cards of characters can be sent from this site. Main page links to Ronald. Games and downloads of desktop wallpaper, screensavers, as well as current ads and promotions. You can register to receive a regular newsletter and e-mails of the latest offers or rewards promoted by the company. Animated links to 17 arcade games, 16 sports games, 6 card games, and 13 puzzles. Nabisco snacks i. Homepage features links to several interactive sites including Family Fun Park which includes many games, i.
Games i. Loud, animated site where viewers can visit Sunny Spots to download commercials or go to D-Cards to send e-cards to friends. In addition to food company sites, there are also several other commercial sites that advertise food products to children. Internet sites aimed at preschoolers have proliferated in recent years. All of these websites are supported by advertising.
It is reported that more than two-thirds of all Internet sites designed for children and adolescents use advertising as their primary revenue stream. Due to criticisms from consumer advocacy groups, many children's websites and food company web pages for children now put "ad bugs" or the word "advertisement" next to a sponsor's hotlink.
Makes a pretend Happy Meal with hamburger, fires, shake and toys. Comes with Happy Meal box. Barbie Dolls Mattel. Barbie wears a t-shirt with "Jello" written on it. Set comes with Jello and mold for making Barbie's pink Jello. Barbie is dressed in a McDonald's clerk outfit. She has a tray of French fries, hamburger, soft drinks. Comes with Barbie's little sister Kelly who has a Happy Meal. Barbie is dressed to go shopping.
In her Little Debbie shopping bag are authentic miniature boxes of Little Debbie snack cakes. Features a cart and drive-through window with a play cash register, grill, deep fryier, and McFlurry machine. Easy-Bake Sets Hasbro. A matching game for young children to learn shapes with plastic real looking oreo cookies that pull apart to reveal shapes. Teddy Grahams Game Mattel. Kellogg's Froot Loops! Color Fun Book;. Source: Amazon. Promotions are a commonly used marketing method for reaching children and adolescents and include cross-selling, tie-ins, premiums, and sweepstakes prizes.
Cross-selling and tie-ins combine promotional efforts to sell a product. In the US, the food industry has forged promotional links with Hollywood and Network studios, toy companies, and sports leagues. Burger King has sold chicken nuggets shaped like Teletubbies. In , Disney signed a ten-year global marketing agreement with McDonald's. Kellogg's also has an agreement with Disney to extend the Disney characters to cereals, Keebler cookies and Eggo waffles.
Premiums and sweepstakes prizes have increased recently [ 64 ] and are often used to appeal to children's and adolescent's tastes and desires. Sweetened cereals also commonly give premiums in the form of toys, cards or games. Premiums can increase short-term sales since children may desire the item over the food, but they also can help elevate the image of that brand in children's minds. Of critical importance is whether youth-targeted marketing and advertising of food products has any impact on children's food behaviors or body weight.
Almost all of the studies on the impact of food advertising on children's food preferences and behaviors were conducted in the mid s and the s. These studies focused on the relationship between children's exposure to television advertising and their food preferences, food choices, food intake or purchase requests. A strength of correlational studies is that external validity can be high given the broad range of potential influences that can be studied. A major weakness is that causality cannot be established.
Longitudinal studies that prospectively link exposure to food advertising to children's food intake or behavior have not been done. There also have not been any meta-analyses review studies conducted in which effect-size estimates from multiple studies are combined. Further, the studies to date have focused almost exclusively on television food advertising.
However, considering all the evidence to date, the weight of the scientific studies suggests that television food advertising is associated with more favorable attitudes, preferences and behaviors towards the advertised product. Daily for two weeks, children watched 30 minutes of a television cartoon with about 5 minutes of advertising embedded.
The four experimental conditions differed in the type of food advertising included with the cartoon: ads for candy and Kool-Aid; ads for fruit and fruit juice; control no ads ; and public service ad announcements for healthy foods. Each day after the television exposure, the children were given a selection of fruits, juices, candy, or Kool-Aid to choose to eat. The report concluded that while the evidence that the heavy marketing of fast food outlets and energy-dense, micronutrient-poor food and beverages to children causes obesity is equivocal, sufficient indirect evidence exists to place this practice in the "probable" category for increasing risk of obesity.
Clearly, additional research is needed to examine possible links between exposure to food ads, food consumption patterns and obesity. It is evident that food advertising targeting children is well-funded and saturates their environment from multiple channels. Furthermore, much of the non-television advertising, such as the food companies' web sites, toys, in-school marketing, is indirect and subtle e.
Finally, available evidence suggests that food ads on television have an influence on children's food choices. As children have become an increasingly important target market for the food industry, consumer and child advocate organizations have become increasingly concerned that adequate safeguards exist to protect children from exploitative commercial gain.
This section reviews US regulations related to food advertising to children. In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns. Concerns about advertising on children's television were first raised in the early s by the children's advocacy group, Action for Children's Television ACT which urged the FCC and the FTC to prohibit or limit advertising directed at children.
This involved policies against "host selling," the use of a program host or other program personality to promote products on the program. As a result it became common for television stations to air "bumpers," such as "We'll be right back after these commercial messages". In , the FTC formally proposed a rule that would ban or severely restrict all television advertising to children. A key argument was First Amendment protection for the right to provide information about products to consumers.
The act specifically prohibited any further action to adopt the proposed children's advertising rules. National Association of Broadcasters' first adopted self-regulatory toy TV advertising guidelines. Early s. FCC adopts first federal policies restricting TV advertising. These include:. The group was created in response to legislation to restrict or ban advertising to children. FTC formally proposes a rule that would ban or severely restrict all TV advertising to children.
FTC presents a review of the scientific evidence and argues that all advertising directed to young children is inherently unfair and deceptive. The proposal provokes intense opposition from the broadcasting, advertising and food and toy industries and an aggressive campaign to oppose the ban based on First Amendment Protection.
Efficient Capital Markets: II
In response to corporate pressure, Congress refuses to approve FTC's operating budget and passed legislation "FTC Improvements Act of " which removes the agency's authority to restrict advertising. The Act prohibits any further action to adopt proposed children's advertising rules. Deregulation of Television occurs during the Reagan administration. FCC deregulates all limits on the amount of advertising times, and the restriction on program-length commercials. Children's advocacy and consumer groups pushed Congress t pass the Children's Television Act which directed the FCC to require educational programming for children and to limit the amount of commercial time during children's programming to FCC reinstates the policy on program length commercials but redefines them.
In response to advocacy groups and an FTC report, Congress passes the Children's Online Privacy Protection Act COPPA that directs the FTC to develop rules restricting certain data collection practices and requiring parental permission for collection of personal information for children under 13 years of age. Advertising and marketing aimed at children is rapidly becoming a pervasive presence on the Internet, with new techniques constantly being developed, yet advertising on the Web is virtually unrestricted.
For example, one of CARU's guidelines for television is that products derived from or associated with program content primarily directed to children should not be advertised during or adjacent to that program. Yet, this does not apply to websites or the Internet. In the mid s, children's media advocacy groups documented a number of exploitative data collection marketing practices on children's websites used to gather personal information from children and learn about their preferences and interests.
These included interactive surveys with animated characters or spokespersons, guest books, registrations, incentives, contests, and prizes for filling out surveys. This information permitted companies to conduct market research which then could be used to and create personalized marketing and sales appeals to children. The majority of US schools and states do not have any policies about commercial marketing activities in schools.
The US GAO report found that only 19 states currently have statutes or regulations that address school-related commercial activities.