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So, many females could skip the physical motivation step and go right to the security stage for others. Also, his theory seems to lack scientific grounding. Various people throughout history continue to prove this wrong when showing motivation to put others needs in front of there own. I think Maslow's hierarchy of needs is completely reflecting the human needs. Step by step to confirm human desire for demand. Hey there, You're showing that this article was updated on 21 September , which hasn't happened yet.

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Maslow’s theory of needs or motivation

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Types of Needs

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Marketing Theories Explained - Maslow's Hierarchy of Needs

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Post Comment Your name. E-mail The content of this field is kept private and will not be shown publicly. Notify me when new comments are posted. All comments. Replies to my comment. These needs are particularly strong during childhood. In a nutshell, loving and being loved by others takes care of these needs. Esteem needs include needs for personal respect, self-esteem, social recognition and accomplishment. After all three lower level needs are fulfilled, people need to engage themselves in activities that give them a sense of contribution, to feel self-valued, be it in profession or hobby.

Maslow further categorized esteem needs into two versions, a lower one and a higher one.


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The lower one is the need for the respect of others, the need for status recognition, fame, prestige and attention. The higher one is the need for self-respect, competence, need for strength, freedom, independence and self-confidence. The higher version ranks further above than the lower needs. Deprivation of these needs can lead to weakness and helplessness. Maslow describes this desire as the desire to become more and more of what one is, to become everything that one is capable of becoming.

Maslow’s Hierarchy Needs

This is a broad definition of the need for self-actualization, but when applied to individuals the need is specific. As each individual is unique, the motivation leading to self actualization is different and thus leads people into different directions in life.

From Basic to More Complex Needs

Self actualization may be achieved through the works of art or literature by some, however, others might enjoy sports, corporate setting, or brainstorming tasks more. The specific form that these needs will take will of course vary greatly from person to person. In one individual it may take the form of the desire to be an ideal mother, in another it may be expressed athletically, and in still another it may be expressed in painting pictures or in inventions. Maslow, , p.

Maslow believed that these needs are the most instinctive needs because all needs become secondary until these needs are met. These are the needs for safety and security including shelter, job security, health, and safe neighborhoods. Security needs are important for survival, but they are not as important as the basic physiological needs. These are the needs for belonging, love, affection as well as for relationships with family and friends and companionship.


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After the more basic needs have been satisfied, esteem needs becomes important. These needs include self-esteem, achievement, confidence, recognition, and accomplishment. Maslow describes this as the desire to become everything that one is capable of becoming. Biological and Physiological — air, food, drink, shelter, warmth, sleep, etc. Safety — protection from elements, security of environment, employment, health, stability, etc. Belongingness and Love — love, family, affection, intimacy, relationships, etc.