Quality has become the 1 ranking factor in Google , especially since the Google Panda and Penguin updates. Copywriting is salesmanship , says Bruce Bendinger. His definition of copywriting will make you smile:. Who drives a user to take action? A copywriter does. A copywriter is a skilled professional who writes copy for advertisements, promotions and customer engagement. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action.
An SEO copywriter also understand how Google feels about certain words and phrases, especially long tail phrases. That is part of the user experience, getting new fresh content on demand. SEO copywriting has evolved, since Google started rolling out their updates. SEO copywriting is all about creating useful, compelling and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.
This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results. SEO copywriting helps you target your customers and solve their specific problems with well-crafted content. Certain elements of valuable content, such as visual appeal and timeliness, are the hallmarks of copywriting grace. Implementing SEO best practices consistently throughout your content will naturally push your content to the Google top 10 and increase your traffic.
However, there are elements that will always enable you to rank highly in Google, as well as increase your conversion rate. Before you implement the elements of SEO copywriting, remember that there are things that should come before on-page optimization. A study by Akamai revealed these stats:. If your load time is more than 2 seconds, which is the standard load time for sites, then you should take steps to improve it. They leave because of a bad user experience. How do you measure your site load time? You see that Psychology Today is fast. The load time is 1.
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Step three: Check the history. You want to determine the previous load times for your site. In our example, the history shows that Psychology Today had a load time of 2. The page size was 1. But today, the page size has been reduced to 1. This is what SEO firms first and so should you.
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And, this case study reveals how Smashing Magazine experienced an impressive boost in their conversion rate when they cleared their database of all of the clutter that old plugins had created, then merged all of the databases into one. Your content may be valuable, but if your headline is mediocre, your click-through rate will be low. On the average, five times as many people read the headline as read the body copy.
When you have written your headline, you have spent eighty cents out of your dollar. But, how much time do you spend crafting the perfect headline? As you learn to become a better writer , focus on the things your leads will see first. Such as the headline. Note: Headlines that convey a specific message or idea work best with search users.
According to Conversion XL , headlines with numbers are always winners so, if it makes sense, include a figure in the headline. Several authority content sites use numbers in their headlines. Three out of 5 post headlines use numbers on Lifehack. Headlines that have numbers in them usually get shared more on Facebook and Twitter, as well. For example, the second most popular post on HubSpot is a number-type headline with over 10, tweets to date. There are several resources for writing click-worthy and sharable headlines.
Adding a long tail to the title might help for those with specific inquiries. Once you learn SEO copywriting, you can write content that will both rank highly in Google result pages and also attract clicks from prospective customers or clients. Note: If you want your whole title to be visible in search engine results, keep it under 72 characters. This will also increase your click-through rates.
The content itself is a vital element of SEO copywriting. Search engines also feed on fresh SEO content, which is why you must consistently update your site. Marcus Sheridan grew his swimming pool company from less than 10, to 80, monthly visitors, within 6 months and he grew his organic traffic by blogging 2 — 3 times a week. When Marcus began to target long-tail keywords in his blog posts, everything changed.
If you want to write the best content that will rank well in Google, you have to target keyword phrases. Avoid stuffing keywords or over-optimization. Ideally, put the keyword in your headline, but make sure that it reads smoothly for your readers. The Google Panda 4. A typical blog post or article should be at least words. Then, niche down and focus on a particular problem that the reader is struggling with.
Every piece of content you write needs a compelling introduction. The introduction is the portion that comes right after the headline and sub-headline if you include one in your content. Your introduction should contain at least one of your targeted keyword phrases, especially a long tail keyword.
The best approach now is to write content that addresses keyword intent. You will learn about that later on…. Before writing your content and again, before publishing it, use meta descriptions to help guide search engines. Meta descriptions help search engines and searchers understand what the topic is and why your targeted keywords and phrases keep appearing in the content.
This is where SEO firms earn their money, only because they understand this. This is the code sample:. Google uses the meta description on your page as a snippet when people search for keywords that are relevant to your page. This snippet copy is what will determine whether or not you get clicks , no matter how highly you rank in the search results. For SEO purposes, the meta description should be — characters and usually appears like this in Google:.
Step 1: Understand keyword intent. Keyword intent is the main purpose or reason behind keywords whether seed or long-tail keywords. What they want is clear — a social media expert with advice on how they can move their online or brick-and-mortar business to the next level. Maybe they want more Twitter followers, greater engagement or tips on how to acquire more leads. Your meta description has to be relevant and appeal to them. Step 2: Once your article or blog post has been written, the next thing is to write your meta description. Swell Path recommends you follow this checklist:.
First, set a definite goal. All you need is expert advice that has produced success. Keyword frequency and density are no longer as effective as they used to be, before Google started rolling out frequent updates, but are still important parts of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion and header tag stuffing. However, keyword density still impacts organic ranking to some extent.
The only way to tell if your repetition of keywords is super or spammy is to measure that frequency against the overall length of the content. A keyword density greater than 5. To check your keyword density, use the SEObook keyword density tool. Links are the basic building blocks of your web page. This content could be your own or it could be from another author or site.
Linking out to other authority sites and pages is an indication that you value what other people create. A good marketing team would highly recommend to appropriately link. What copywriters usually do is to find appropriate keywords, research accurate data and then use both to craft irresistible content. The rules for linking out to other sites are not set in stone. There are also no hard and fast rules for internal linking.
However, as a smart online marketer who wants to achieve tremendous results in the search engines, you should:. As I said earlier, these rules are not set by Google or other search engines. Remember that highly useful content will always attract thousands of social shares, comments, leads, clients and sales. This is your job as the SEO copywriter. Here are some that I recommend:. Unsuck-it: This is a free web app that you can use to make your words, sentences and paragraphs flow smoothly. You can replace jargon with fun words in five seconds. RhymeZone: A lot of people love reading poetry and admire poets.
Use this handy tool to make your copy appealing to the right audience. Read-Able: This simple tool helps you optimize your content for 7th — 8th grade level. This ensures that a wider audience will enjoy your content and click the headline when it shows up in Google results pages. Live-Keyword-Analysis: Use this free SEO tool to accurately calculate the keyword density ratio for a piece of content. Highly recommend this free tool to analyze your headline and give you a score. For a list of other resources and tools that are useful for SEO copywriting, check out Writtent.
However, there are actions that you can take to increase the likelihood of your web page showing up in Google for relevant search queries.
Again, Yoast SEO can help here. The title tag is a meta HTML tag, like the meta description we saw earlier. It is like the title of a book. The title tag should be a concise and accurate description of your web page. Google will display 50 — 60 characters of your title in their search results. As well as thinking about length, write titles that will align with your brand. Heading tags: The heading tags are labeled h1 — h6.
The heading tags will enlarge your font size and make it stand out. When you write content, it should be well structured for readers. Optimizing your title: This is one of the most important things that you can do to ensure that your title ranks in Google, as well as attracting an audience. So you can use that minor niche to anchor your site with some targeted traffic and some early profits. And then you can expand from there. You want to get your site going as soon as possible. Even if it means getting only a few hundred targeted visitors per month.
And initial results are highly positive. Nirvana: I believe that you bring all your dreams to fruition, Nikola.
Name three things that are on your bucket list. Fun fact- I learn Japanese every day by watching one episode of some anime currently Neon Genesis Evangelion. My dream is to try every gourmet coffee under the sun.
Now It’s Your Turn
Because, as you guessed it — coffee is my favorite drink. If you know who Master Roshi is , and where he lives, you can imagine the island, the sea, the sun…. There as you see my wishes mostly revolve around traveling and exploring the world. Nirvana: That is the most relatable bucket list ever!
Thank you for such a beautiful session. I really wish you all the love and luck in the world, my friend. Do good, be good, and keep being awesome! Nikola Roza, everyone! My heartfelt gratitude to Nikola for taking the time to indulge in an interview with me. You can find him on Twitter , so make sure to follow him for more awesome content. Stay tuned for more exciting news exclusives.
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Until next time! Your email address will not be published. Who do you trust your business with? Nikola: Hi everyone! Nikola: I get up at 5 AM to the dot. I exercise and drink two cups of coffee. Then I get to work, with client work being a priority. I work until I get back and work some more until 16 PM. Luckily, those days are rare now:. Nikola: I really like to walk. And I like quietude, so I usually hike on roads that lead out of my town. I also like to read. Nikola: It was by necessity, at the end of and beginning of I failed. For three reasons.
There are too many scams online, and I was clueless. That happened several times until I wised up to the fact. Not some quick scheme, but a stable online business. The rest of the money I invested in hosting and domain name and my site was born on 4. The rest is history. After my mother died, I was poor. But I was also determined. It was just bad luck. And I can conquer that. Nirvana: Oh, wow.
How to Write SEO-Friendly Content (A Step by Step Guide)
That hit home. That hit me HARD. If not… you know the alternative. So I will not work for an SEO agency that was founded yesterday. I also demand half the pay upfront via PayPal. That is fair to me and to them because I always deliver on my work. The problem? Nikola: I had a gambling client that asked me to review 46 online slot games, all within words. They were thrilled and I got me a steady client. Nirvana: What is the 1 way to tap into an awesome audience? Let me explain. A micro niche. Because of 2 reasons: 1- The smaller the niche, the more people are passionate about the topic.
Time is crucial here. That was all theory, how about an example from my site? And expand I shall since I have big plans and I never give up on my dreams.