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Caroline Mweni. Your Next Role. Niamh O'Keeffe. Movements help allocate resources. Movements based on clearly defined values act as a strategic GPS for where the company is heading. Movements cut through noise and provide strategic direction.
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Look at Yahoo! Your values operate as a Northern Star that never changes, providing clarity and direction. Movements signal purpose in the world, and your job is to be the keeper of that flame — that deep commitment to purpose that is bigger than your products and your company. The problem with defining your values from the outside-in instead of inside-out is that customers will come and go, and they are not created equal.
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